PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data

It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one can. That’s because they cost a pretty penny. You don’t have to love PPC as much as I do. However, when running ads, you DO have to ensure all the money you’re putting towards them is bringing in a return. And that is why PPC reporting is a must. But the world of PPC advertising is complex, so it can be hard to know the best way to report on your performance. That’s why I’ve created this complete guide to fool-proof PPC reporting. I’m going to cover: PPC reporting goals What to include in a PPC report Tips and strategies for a great report PPC reporting pitfalls to avoid Helpful PPC reporting tools By the end of this guide, you’ll be ready to build attractive, accurate,…

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