What is Schema Markup? (+6 Easy Types to Use for Your Small Business)

For any digital marketer who wants to elevate their SEO performance, taking the time to add schema.org markup to their web pages can help those pages appear in rich results, which are more clickable and desirable to users. But many hesitate to work on the backend of their websites. They know that schema is important, but forgo adding the markup to their pages (or default to plugins) without really understanding what schema is and how it can help generate more organic traffic. For those digital marketers who are not familiar with the multiple schema types available and how they can boost search engine visibility, this article will cover the following schema essentials: What schema.org markup is and why it’s important to search engines. How schema.org can help with SEO performance. The different schema types and how to choose the best types for your web pages. How to add schema markup to a web page without consulting a web developer. What is Schema markup? Schema.org markup is a shared vocabulary of microdata that helps major search engines…

Google Adds Data Back to Search Terms Report—What's the Catch?

Maybe I nerd out over PPC too much, but I think looking through the search terms report is the most entertaining activity. When else do you have the opportunity to get inside the heads of your audience and see what they’re typing into Google? Last year, Google took away some of the fun with limitations they placed on the data. I was among many advertisers bummed out about it. But just last week on September 9, Google announced it would be adding some new data to the search terms report. So what are these changes? Are they all positive? Read on to find out: What’s improving in the Google Ads search terms report. What the trade-off is. Comments from the PPC community on what this change means. Four tips on how to make the most of the data you have. Google adds new data to the search terms report—an improvement? On September 9, Google announced that it will be making improvements to the search terms report tool within the advertising platform. Google stated that, effective immediately, search…

9 Creative Company Profile Examples to Inspire You [Templates]

What do your customers know about you? Is it that you sell X product and that your website is located at example-domain.com? That’s not enough to build a brand identity that resonates with buyers and establishes your brand as the right choice. Creating a compelling company profile will help your customers understand your company beyond the basics. Ultimately, your company profile is what intrigues a new visitor to check out your products or services in more detail, and nudge potential customers into choosing your business over competitors. In this article, we’ll discuss: What a company profile is Company profile examples How a company descriptions fit in Company description examples How to write a company profile with all this in mind Company profile templates to help you out To illustrate, lets’ take a look at two famous examples. We all know about the infamous rivalry between Dunkin’ Donuts and Starbucks. At the end of the day, they both sell coffee — but they’ve each cultivated strong, unique brands, and have attracted very different audiences as a…

27 Truly Inspiring Company Vision and Mission Statement Examples

Think about the brands you purchase from over and over. Why do you choose the ones you do, even when cheaper options exist? Do you usually fly with a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions? Well, there’s a good reason for it. The reason we stay loyal to brands is because of their values. The best brands combine physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do. When your brand creates a genuine connection with customers and employees, they’ll stay loyal to your company. This helps you increase your overall profitability while building a solid foundation of brand promoters. Achieving this type of connection is no easy task. The companies that succeed at this stay true to their core values and create a brand that employees and customers are proud to associate with. That’s where company mission and vision statements come into play. This article will…

How to Create Landing Pages for Real Estate [+Examples]

When people are looking to buy or rent a new house, what’s the first thing they do? That’s right, they go online. In fact, 51% of home searches start on the internet. People search Zillow, Apartments.com, Redfin, and local real estate websites. Additionally, people also turn to the internet when they want to value their home or learn more about the real estate market. All this to say that when it’s time to generate leads in the real estate industry, posting online and creating a landing page is the first step. In this post, we’ll discuss how to create a landing page for real estate and review sample real estate landing pages to inspire your own. 1. Choose the type of landing page you need. Before you can get started, it’s important to understand the different types of real estate landing pages. The three main types include: Home valuation: This type of landing page lets users type in their address and get a quick idea of how much their home is worth. Buying/selling websites: These…

How to Build and Scale a High-Performance Marketing Team, According to Leaders Who've Done It

In 2020, I started using Headspace. And, as it turns out, so did everyone else. The meditation app, which was first launched back in 2012, initially generated roughly $30 million in revenue and, as of 2017, had 40,000 subscribers. Today, the app has over 2 million users, and is valued at $320 million dollars. How’s that for growth? But, when any company scales that quickly, it begs the question: Will the business survive, and even thrive under its newfound success? Or will it crumble? Perhaps your company is experiencing similar growth, and your marketing team is feeling the growing pains. Or, maybe your business is brand new, and you’re focused on effectively building a strong marketing team for the first time. Whichever the case, the challenges that come along with building or scaling a marketing team can be detrimental to an organization if handled poorly. Which is why I sat down with marketing leaders at Google, Microsoft, Wistia, Canva, and Typeform to learn their tips for successfully building or scaling a team — so that you’re ready…

18 Ways to Improve Your Organic Click-Through Rate (CTR)

Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “keyword stuffed,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content.Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, through first improving your organic click-through rate (CTR). Why Should You Care About Your Organic CTR? Organic click-through rate refers to the percentage of users who click on a search engine result. In this case, that result would be your URL. While it’s primarily dependent on ranking position (the more people that see your content, the higher chance they’ll click), it is also influenced by a variety of other factors. If you focus your efforts on improving organic CTR, you can also improve your Google ranking. When URLs are being frequently visited, the search engine algorithm will…

How to Automate Your Instagram Marketing and Get 132% More Engagement

If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it.  But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it.  Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great.  Here’s what it produced: 223 story mentions — more eyes on my brand431 page views — more followers1068 DMs — more leads for my ad agency This adds up to 132 percent more engagement–without doing any extra work past the initial setup.  What’s crazy is a lot of marketers don’t know how to automate their Instagram marketing beyond scheduling a few posts… which isn’t really much automation at all. Now I…

How to Conduct a Social Media Audit in Just 30 Minutes

The number of worldwide social media users will surpass 3 billion by 2021. That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up. However, not every platform works the same for every business. That’s why it’s important to review what’s working and what isn’t. Otherwise, you risk wasting time, energy, and money on flawed campaigns. Don’t worry. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. The result will tell you if you’re on track to hit it big or if you’re at risk of flushing more dollars down the drain. Before we get to that, let’s talk about preparing your audit. How to Prepare Your Social Media Audit “Auditing” can sound intimidating. I’ve worked with agencies that charge tens of thousands of dollars and take months to complete a single audit. In this case, though, yours will be pretty simple. We’ll take a look at each…

How to Vlog: A Complete Guide to Start Vlogging in 2021

If I told you that you could become a successful YouTuber/vlogger, would you believe me? YouTube is certainly saturated; 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers and bloggers creating thousands of hours of video a year. How could you possibly break through the noise? Well, I’m here to tell you that video blogging still has huge potential. The Potential of Vlogging and Why You Should Do It Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: It might not be as easy as it was several years ago to break onto the vlogging scene, but video is more important than ever to build a successful online marketing strategy. Why? First, video remains one of the best and most effective ways for people to get to know you. When leads see you, their brain develops an impression of you that helps to build trust. You’re not just an anonymous content creator trying to drive your business. You’re…