How Apple's iOS 15 Could Impact Email Marketers

As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate. When an open rate is high, it hints that your subject line did its job to pull readers, you’re sending emails at the most engaging time of day, or your subscribers are eagerly waiting to get your content in their inbox. When it’s low, it signals that your email subscribers might not even be reading your content. But, now, the way email marketers leverage open rates could change as soon as this month with Apple’s incoming iOS 15 privacy features. At Apple’s Worldwide Developers Conference in June, the company announced a rollout of a handful of new iOS 15 privacy features that will include: Mail Privacy Protection (Free): According to reports from Litmus, those with early access to iOS 15, and other tech journalists, Apple Mail will allow users to…

LinkedIn vs. Facebook: Which Is Best for Your Business?

The slew of social media channels available today can paralyze even the savviest business owners. Where do you start? Which one is best? How do you avoid wasting time on channels that won’t bring in a solid ROI? The struggle is real. Facebook and LinkedIn are two of the biggest social media platforms and provide a number of opportunities to reach your audience. This leaves us with this question: Which one should you focus your efforts on? We’ll cover the pros and cons of each platform below. LinkedIn vs. Facebook for Business Let’s recap quickly. At its core, LinkedIn is a professional network that was initially created as a corporate recruitment platform. Now, it boasts many features similar to traditional social media sites, including status updates, blogging capabilities, and private messages. It’s also the most effective platform when it comes to delivering content and securing audience engagement. Facebook, on the…

310 Best Instagram Captions: Good, Cool, Funny, & Cute IG Quotes

If you’re anything like me, you take about four minutes choosing a filter for your Instagram photo, and about four hours deciding on a caption. Worst of all, after much creative effort and advice from friends, I’m usually barely able to write a caption that goes beyond, “Had a fun day with friends!” And I’m a writer — go figure. Next time you’re contemplating a witty line of text to go with your Instagram photo, take a look at our complete list of captions that suit any mood or occasion you’ll be sharing with the world. You can also customize these captions to make them perfect for your feed. Want more inspiration? Check out our Instagram page to see how we incorporate fun, witty, and engaging captions into our social media content. You can incorporate many of these captions into an Instagram business strategy (just make sure your audience would…

Cloud Integration: 6 Best Cloud Integration Platforms & Tools

Cloud-based applications make it possible for marketing teams to connect with customers, conduct critical research, and make data-driven decisions that can help boost ROI. The challenge? With other business departments using their own sets of cloud apps and services, silos quickly emerge. And this departmental disconnect is growing as application volumes increase: Recent survey data found that large businesses use 175 cloud-based apps on average, while smaller companies deploy 73 on average. Cloud integration platforms offer a way to bridge this digital divide by making it possible for IT teams to monitor and manage disparate applications from a single, centralized system. In this post, we’ll cover what cloud integration is and the best tools you can use to break down departmental silos. Cloud Integration: When and How As noted by research firm Gartner, the software-as-a-service (SaaS) solutions market is on track to reach more than $122 billion in 2021, fueled…

Private Blog Networks: A Penalty Waiting to Happen?

Private Blog Networks (PBNs) claim to work because they generate backlinks – and that much is true. What about their other claims, though? We know backlinks work to improve SEO and therefore visibility in the SERPs, but do PBNs work? And if so, do they work well? How do they even work? Well, let’s answer those questions. What Is a Private Blog Network? Luckily, private blog networks are actually quite simple to understand. At some point in the era of SEO, someone figured out how to build a massive amount of backlinks from high-domain authority websites without much effort. They did it by purchasing expired domain names that had already established domain authority. Then, after collecting quite a large portion of these domains, they posted basic content to each website and included a backlink to their primary website in all of the content. And voilá! They immediately generated loads of…

3 Effective Retargeting Strategies That Actually Work (With Examples)

Retargeting is one of the best ways to close sales that didn’t happen. On top of that, retargeting efforts are pretty cheap compared to most types of advertising. How do you do it? What retargeting efforts do you need to try? Here are three examples of retargeting that actually work, how to copy them, and what you need to know about the future of retargeting. 1. Retarget Specific URL Visits There are a lot of ways to go wrong with retargeting. Some marketers fire up Facebook or Google Ads and run a retargeting campaign based on website visits in the past 90 days. Although that can work, it’s not really that effective. As you probably know, I’m all about working smarter, not harder. I love to spend as little time on a task as I can, but get the same benefits as someone who spends hours and hours on the same…

How to Avoid Costly WCAG, ADA & 508 Accessibility Penalties via @sejournal, @makhyan

Creating or updating a site to reach the point of accessibility should be a priority for all businesses. Here’s why.The post How to Avoid Costly WCAG, ADA & 508 Accessibility Penalties appeared first on Search Engine Journal.

21 Unforgettable Advertising Slogans (with Takeaway Tips!)

First impressions matter—especially for businesses. That’s why you double-check your subject lines more than your email. It’s why you put so much thought into your search ads. And that’s why you need to make sure you have a catchy slogan that engages your audiences and introduces your brand. In this post, I’m going to show you how to do that by looing to look at examples of enduring advertising slogans. We’re going to cover: What a marketing slogan is and who it’s for. 21 unforgettable marketing slogan examples and what makes them work. Tips on how to draft your own catchy advertising slogans. Let’s get started. What is an advertising or marketing slogan? An advertising or marketing slogan is a concise, catchy phrase used with consistency across brand and marketing materials to position the brand and foster recognition with a broad audience and affinity with a target audience. The audience…

When Is the Best Time to Post on Instagram in 2021? [Cheat Sheet]

To build a sizable Instagram following, you need to create compelling content that your audience actually craves. But if you don’t post your content at the right time, most of them will never see it.So how do you figure out the optimal post time for your specific audience? The best way to find an ideal posting time is by testing the timing of your posts to see which post time generates the most audience engagement. If you lack the resources or time to conduct your own tests, Sprout Social, a social media management platform with over 20,000 customers, has you covered. In 2020, their team analyzed customer data to see what time and day their social media posts generated the most engagement. Here’s what they found. Global Instagram Engagement If 2020 taught us anything, it’s that our worlds are more interconnected than ever before on a global scale. Our social…

Want to Be a Better Manager? Work on These 7 Management Skills

You’ve worked hard to become a manager and now you feel ill-prepared. Or perhaps you’ve been in your role for a while and feel stuck, stagnant. The imposter syndrome sets in and you’re not sure how to succeed in this role. Management skills aren’t innate, they’re learned over time so the work is never fully done. Succeeding as a manager is a fluid dance that requires a willingness to learn. If you’ve already identified areas of improvement, this article will offer actionable tips. If you have no idea where to start, you will learn the top management skills every people manager needs and the ways to refine the ones you already have. Types of Management Skills There are three facets of management skills that every leader will need to succeed in their role. The first is interpersonal skills. How are you with people? Are you able to build relationships with…