6 Reasons Your SEO Agency Is Losing Clients & What To Do About It via @sejournal, @SaraTaherSEO

Your client roster is your SEO agency’s greatest asset. Here are 6 common reasons clients leave and how to improve your retention rate.The post 6 Reasons Your SEO Agency Is Losing Clients & What To Do About It appeared first on Search Engine Journal.

Entity Building & Google’s Knowledge Graph – Ep. 240 via @sejournal, @Juxtacognition

Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you and your competitors? Jason Barnard, founder & CEO of Kalicube, joins Loren Baker, founder of Search Engine Journal, on the Search Engine Journal Show to discuss the importance of entity building with Google’s Knowledge Graph. In SEO, the goal is to package our content in a way that educates Google so that it can answer user queries in the most credible way. As you build your brand, Google considers your […]The post Entity Building & Google’s Knowledge Graph [Podcast] appeared first on Search Engine Journal.

SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid via @sejournal, @annaleacrowe

SEO marketing campaigns start with keyword research that is done right. Watch out for these 15 mistakes that can hold back your performance.The post SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid appeared first on Search Engine Journal.

PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data

It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one can. That’s because they cost a pretty penny. You don’t have to love PPC as much as I do. However, when running ads, you DO have to ensure all the money you’re putting towards them is bringing in a return. And that is why PPC reporting is a must. But the world of PPC advertising is complex, so it can be hard to know the best way to report on your performance. That’s why I’ve created this complete guide to fool-proof PPC reporting. I’m going to cover: PPC reporting goals What to include in a PPC report Tips and strategies for a great report PPC reporting pitfalls to avoid Helpful PPC reporting tools By the end of this guide, you’ll be ready to build attractive, accurate,…

What Does Google FLoC Mean for Advertisers? 7 FAQs Answered

With a focus on a more private browsing experience, Google has announced that it will deprecate third-party cookies. Not long after, it announced the concept of Federated Learning of Cohorts, or FLoC, to create solutions and alternatives for advertisers while maintaining privacy for users. The concept of FLoC isn’t easy to grasp, and it has raised a lot of questions and concerns. So in this post, I’m going to help you understand what FLoC means for advertisers by answering seven key questions and the goal of this post is to help answer some of those common questions. If you’ve ever wondered what FLoC is, how it will work, or why it was developed, this post is for you. You’re going to learn: What Google FLoC is and how it relates to third-party cookies. How FLoC works and why it’s gotten backlash. What you can do to stay on top of advertising in…

What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)

The world of OTT is so close to us and yet so far away. On the one hand, we are VERY familiar with Netflix and YouTube, and we either have or know someone with a smart TV or a Roku. But on the other hand, we (or at least most of us) have no idea what OTT even means. But don’t worry, that’s why I’ve written this guide. You during this post. In it I’m going to break OTT media and advertising down into plain English so you can understand: Exactly what OTT means and how OTT media is delivered. How OTT advertising works, including pricing models and performance metrics. The benefits of OTT advertising (even for local businesses) and its challenges. Tips for creating engaging and effective OTT video ads. With some laughs along the way. Shall we? What is OTT? OTT stands for over the top. And here’s why.…

How we’ve built and evolved our habit of giving back at Buffer

In 2020, it was more important to us than ever to support small businesses and non-profit organizations. There are so many organizations offering essential services to their communities, and we have felt so lucky to be able to support them while continuing to support our own customers. We always want to give back each year — the amount might change, depending on our profit, but we’ll always give back. It’s a habit worth building and continuing. We’d love to highlight the organizations we supported in 2020 and the important work they’re doing, and how we came to support them. An evolution of giving back and choosing flagship causesBack in 2017, we committed to donating 20% of our profit each year to charitable organizations and, each year, we’ve chosen those non-profits in different ways. The first year in 2017, we invited our team to nominate any organization they wanted and chose…

How To Save Time Planning and Creating Social Media Content

There’s no denying that content creation is time-consuming. You have to think of what to post, create a graphic, write a caption, choose hashtags, post the content, and engage with your audience in the comments—and then do it all again, and again, and again.While the challenges of social media content creation may feel daunting, showing up consistently has big benefits for your business. By posting valuable content consistently, you can:Grow your audienceIncrease brand awarenessBuild authority in your industryImprove engagementIf you are looking to achieve any of the benefits listed above, it is worth figuring out a sustainable strategy for saving time planning and creating social media content. The key to achieving this is twofold—planning in advance and batch working content creation.@stilclassicsMultitasking—A Cautionary TaleLet’s take a moment to talk about something we all do—multitasking. Multitasking often feels productive because you are doing “all the things”, but in reality, multitasking is one…

Introducing Our Canva Integration: Design and Share Visual Content Instantly

If you’re building your own business or work in social media, chances are you’ve heard of Canva. It’s the do-it-yourself design platform that has taken the world by storm, with more than 50 million people using it every month to create graphics and other visuals.Today, we’re excited to share that you can now use Canva and Buffer together to create and publish social media posts, without having to leave Buffer. You get the best of Canva’s design features and the best of Buffer’s social publishing features in one place. Hooray!Before I dive into how the integration works, I’d love to share a little bit more about why we love Canva and why it made sense for us to add this integration.Making it faster to share great contentBuffer customers are already using Canva to design images and graphics for their social channels, taking advantage of the 14,000+ social post templates that…

Online Advertising: Everything You Need to Know in 2021

Have you ever double-tapped an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterward that it was actually an ad? Maybe you never realized it was an ad at all — you just thought it was a cute picture of a dog. More than ever, ads can be contextual, relevant, targeted, and helpful in ways they never could before. In short, ads today are content. But the online advertising landscape is changing. New platforms, ad types, and targeting capabilities are popping up all the time. Let’s dig into everything you need to know about online advertising across ad platforms for social media, paid search, display, and native advertising. If you’re only interested in learning about a certain type of online advertising, you can use the table of contents below to navigate to each section. How to Advertise Online 93%…