Influencers in today’s SEO

30-second summary: With search getting more sophisticated there will be a strong relation between user signals and influencers Google’s Multitask Unified Model (MUM) and the AIDA (Attention, Interest, Desire, Action) model will impact search intent and influence a business’ search visibility Intellifluence’s CEO, Joe Sinkwitz explains key concepts surrounding the impact of influencers on website rankings in modern SEO One new to SEO might assume that the only role influencers play when it comes to ranking is in the form of bloggers providing reviews and links via guest blogging. However, if we were to segment search into simplistic buckets of links, content, and the cumulative user signals associated with how a visitor interacts with links and content, the future role of influencers is going to skew far more towards the user signals bucket. Historically, influencers have been viewed as a paid social channel add-on for B2C and D2C companies, only…

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