How we’ve built and evolved our habit of giving back at Buffer

In 2020, it was more important to us than ever to support small businesses and non-profit organizations. There are so many organizations offering essential services to their communities, and we have felt so lucky to be able to support them while continuing to support our own customers. We always want to give back each year — the amount might change, depending on our profit, but we’ll always give back. It’s a habit worth building and continuing. We’d love to highlight the organizations we supported in 2020 and the important work they’re doing, and how we came to support them. An evolution of giving back and choosing flagship causesBack in 2017, we committed to donating 20% of our profit each year to charitable organizations and, each year, we’ve chosen those non-profits in different ways. The first year in 2017, we invited our team to nominate any organization they wanted and chose…

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