How to show the business value of your SEO proposal

30-second summary: Your SEO proposal plays an instrumental role not just for your agency but also for your client’s business Forecasting needs to be a star element of your customer acquisition process – but how do you navigate these tricky waters? SEOmonitor dissects the entire thought process and action plan for you Here’s how to ensure realistic, practical, achievable, and mutually agreed milestones and budgets are set with your clients Clients often ask for a forecast to estimate their ROI with this type of marketing investment. Agencies are caught between building a realistic business case and explaining that they’re all scenarios, not promises. Think about it like this – you both need to know where you’re going, or you won’t have a clue when you’re there. But it’s all about how you set expectations from the start. This is where your SEO proposal plays an instrumental role in customer acquisition…

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