6 Reasons Your SEO Agency Is Losing Clients & What To Do About It via @sejournal, @SaraTaherSEO

Your client roster is your SEO agency’s greatest asset. Here are 6 common reasons clients leave and how to improve your retention rate.The post 6 Reasons Your SEO Agency Is Losing Clients & What To Do About It appeared first on Search Engine Journal.

Entity Building & Google’s Knowledge Graph – Ep. 240 via @sejournal, @Juxtacognition

Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you and your competitors? Jason Barnard, founder & CEO of Kalicube, joins Loren Baker, founder of Search Engine Journal, on the Search Engine Journal Show to …

SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid via @sejournal, @annaleacrowe

SEO marketing campaigns start with keyword research that is done right. Watch out for these 15 mistakes that can hold back your performance.The post SEO Keyword Research: 15 of the Biggest Mistakes You MUST Avoid appeared first on Search Engine Journal.

PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data

It’s no secret that I LOVE paid advertising. I wish I could play with ads all day, every day. But, I can’t. No one can. That’s because they cost a pretty penny. You don’t have to love PPC as much as I do. However, when running ads, you DO have to ensure all the money …

What Does Google FLoC Mean for Advertisers? 7 FAQs Answered

With a focus on a more private browsing experience, Google has announced that it will deprecate third-party cookies. Not long after, it announced the concept of Federated Learning of Cohorts, or FLoC, to create solutions and alternatives for advertisers while maintaining privacy for users. The concept of FLoC isn’t easy to grasp, and it has raised a …

What Is OTT Advertising? (The Complete, Digestible, Non-Boring Guide)

The world of OTT is so close to us and yet so far away. On the one hand, we are VERY familiar with Netflix and YouTube, and we either have or know someone with a smart TV or a Roku. But on the other hand, we (or at least most of us) have no idea …

How we’ve built and evolved our habit of giving back at Buffer

In 2020, it was more important to us than ever to support small businesses and non-profit organizations. There are so many organizations offering essential services to their communities, and we have felt so lucky to be able to support them while continuing to support our own customers. We always want to give back each year …

How To Save Time Planning and Creating Social Media Content

There’s no denying that content creation is time-consuming. You have to think of what to post, create a graphic, write a caption, choose hashtags, post the content, and engage with your audience in the comments—and then do it all again, and again, and again.While the challenges of social media content creation may feel daunting, showing …

Introducing Our Canva Integration: Design and Share Visual Content Instantly

If you’re building your own business or work in social media, chances are you’ve heard of Canva. It’s the do-it-yourself design platform that has taken the world by storm, with more than 50 million people using it every month to create graphics and other visuals.Today, we’re excited to share that you can now use Canva …

Online Advertising: Everything You Need to Know in 2021

Have you ever double-tapped an image on Instagram, reacted to a video on Facebook, or clicked a search result in Google, only to realize afterward that it was actually an ad? Maybe you never realized it was an ad at all — you just thought it was a cute picture of a dog. More than …