How Apple's iOS 15 Could Impact Email Marketers

As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate. When an open rate is high, it hints that your subject line did its job to pull readers, you’re sending emails at the most engaging time of day, or your subscribers are eagerly …

LinkedIn vs. Facebook: Which Is Best for Your Business?

The slew of social media channels available today can paralyze even the savviest business owners. Where do you start? Which one is best? How do you avoid wasting time on channels that won’t bring in a solid ROI? The struggle is real. Facebook and LinkedIn are two of the biggest social media platforms and provide …

310 Best Instagram Captions: Good, Cool, Funny, & Cute IG Quotes

If you’re anything like me, you take about four minutes choosing a filter for your Instagram photo, and about four hours deciding on a caption. Worst of all, after much creative effort and advice from friends, I’m usually barely able to write a caption that goes beyond, “Had a fun day with friends!” And I’m …

Cloud Integration: 6 Best Cloud Integration Platforms & Tools

Cloud-based applications make it possible for marketing teams to connect with customers, conduct critical research, and make data-driven decisions that can help boost ROI. The challenge? With other business departments using their own sets of cloud apps and services, silos quickly emerge. And this departmental disconnect is growing as application volumes increase: Recent survey data …

Private Blog Networks: A Penalty Waiting to Happen?

Private Blog Networks (PBNs) claim to work because they generate backlinks – and that much is true. What about their other claims, though? We know backlinks work to improve SEO and therefore visibility in the SERPs, but do PBNs work? And if so, do they work well? How do they even work? Well, let’s answer …

3 Effective Retargeting Strategies That Actually Work (With Examples)

Retargeting is one of the best ways to close sales that didn’t happen. On top of that, retargeting efforts are pretty cheap compared to most types of advertising. How do you do it? What retargeting efforts do you need to try? Here are three examples of retargeting that actually work, how to copy them, and what …

How to Avoid Costly WCAG, ADA & 508 Accessibility Penalties via @sejournal, @makhyan

Creating or updating a site to reach the point of accessibility should be a priority for all businesses. Here’s why.The post How to Avoid Costly WCAG, ADA & 508 Accessibility Penalties appeared first on Search Engine Journal.

21 Unforgettable Advertising Slogans (with Takeaway Tips!)

First impressions matter—especially for businesses. That’s why you double-check your subject lines more than your email. It’s why you put so much thought into your search ads. And that’s why you need to make sure you have a catchy slogan that engages your audiences and introduces your brand. In this post, I’m going to show …

When Is the Best Time to Post on Instagram in 2021? [Cheat Sheet]

To build a sizable Instagram following, you need to create compelling content that your audience actually craves. But if you don’t post your content at the right time, most of them will never see it.So how do you figure out the optimal post time for your specific audience? The best way to find an ideal …

Want to Be a Better Manager? Work on These 7 Management Skills

You’ve worked hard to become a manager and now you feel ill-prepared. Or perhaps you’ve been in your role for a while and feel stuck, stagnant. The imposter syndrome sets in and you’re not sure how to succeed in this role. Management skills aren’t innate, they’re learned over time so the work is never fully …