State of SEO: The Top Opportunities & Risks for the Next 12 Months [Webinar] via @sejournal, @hethr_campbell

Take in our State of SEO report as we break down industry SWOT analysis based on 2,800+ responses from SEO professionals worldwide.The post State of SEO: The Top Opportunities & Risks for the Next 12 Months [Webinar] appeared first on Search Engine Journal.

The Greatest Challenges & Threats in SEO [Survey Results] via @sejournal, @theshelleywalsh

We asked SEO professionals to share their biggest challenges from the past year and what threats the industry faces in the future.The post The Greatest Challenges & Threats in SEO [Survey Results] appeared first on Search Engine Journal.

How Advertisers are Navigating iOS 14's Mobile Tracking Changes

It’s been several months since Apple’s iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, “How are advertisers handling the mobile tracking changes?” Earlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. Have any new strategies evolved? What have advertisers been doing to reach their target audiences? In this post, we’ll discuss how advertisers have navigated the iOS 14 mobile tracking changes and give you a few tips on how to have continued success with social media and online advertising. Wait, what happened with the iOS 14 update? To summarize, at the beginning of 2021 Apple released a new update that would impact the way that advertisers reach their audience. With the iOS 14 update users needed to opt-in, or give permission, to an app to track their activity…

How Google's Head of Startups LATAM Helps Brands Globalize Their Business [+Tips for Marketers]

Nike. McDonald’s. Airbnb. What do these three brands have in common? All three have developed a strong global presence. It’s why you hear about the Whopper in Spain, or spot Nike Jordan’s on the streets of Indonesia. Fortunately, global marketing isn’t just for big corporations anymore — nowadays, technology has significantly shrunken the ‘cost per entry’ when it comes to developing an international brand. With social media and search engines closing the information gap between countries, I’m willing to bet some international consumers have already stumbled across your business’ website. But the question remains: How can you properly market and sell to international audiences? And how can you ensure product-market fit with communities outside your own? To investigate how startups and small businesses can scale their marketing efforts for a worldwide audience, I sat down with André Barrence, Head of Google for Startups LATAM. Keep reading to learn Barrence’s tips…

Are 404 & Soft 404 Errors Google Ranking Factors? via @sejournal, @kristileilani

Do you think 404 and soft 404s errors can affect your Google search rankings? Find out if they are ranking factors here.The post Are 404 & Soft 404 Errors Google Ranking Factors? appeared first on Search Engine Journal.

What are Transition Words? Learn How to Use Them for SEO Content via @sejournal, @JuliaEMcCoy

Are you using transition words and phrases in your writing to improve readability and SEO content quality? Here’s how to do so.The post What are Transition Words? Learn How to Use Them for SEO Content appeared first on Search Engine Journal.

Google: Extra Content Not Always Needed For Category Pages via @sejournal, @MattGSouthern

Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page.The post Google: Extra Content Not Always Needed For Category Pages appeared first on Search Engine Journal.

Google Working on Indexing Instagram & TikTok Videos via @sejournal, @MattGSouthern

Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report.The post Google Working on Indexing Instagram & TikTok Videos appeared first on Search Engine Journal.

The Best Free Business Budget Templates

Whether you’re a solopreneur or running a massive corporation, you need a business budget to understand where your money is coming from and going. A business budget template can help keep the numbers organized, making it easy for you to track revenue, plan for expenses, and save for future growth. You don’t have to be an accountant to organize your business budget. There are thousands of business budget templates out there to make the process easy. Once you understand what a business budget is and how it can work for you, you can use one of the following free templates to start organizing your finances. The business budget follows a set template, which you can fill in with estimated revenues, plus any recurring or expected business expenses. For example, if you run a digital marketing business, you might know that you typically make about $10,000 for your work creating campaigns,…